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How
important is it for you to have access to Canadian content in a digital world?
Public Responses
Percentage
Very
Important
61.9
Somewhat
Important
23.4
Not Very
Important
8.5
Not
Important at All
6.2
LOCAL CONTENT IN YOUR COMMUNITY
IMPORTANCE OF HAVING ACCESS TO LOCAL CONTENT IN YOUR COMMUNITY
Survey Question
How
important is it to you to have access to local content in your community?
Public Responses
Percentage
Very
Important
53.7
Somewhat
Important
34.0
Not Very
Important
8.2
Not
Important at All
4.1
SUFFICIENCY LOCAL CONTENT IN YOUR COMMUNITY
Survey Question
Do you
believe there is sufficient local content that is relevant to your community?
Public Responses
Percentage
Yes
54.4
No
35.8
Don’t
Know/Don’t Have a View
9.7
TYPES OF LOCAL CONTENT IN YOUR COMMUNITY
Survey Question
What type of local content would you like to see more of in your community? Please select the top five.
Public Responses
Percentage
Local and regional news
72.5
Information about local and regional cultural events
62.4
Information about local and regional public affairs
55.2
Information about local and regional community events
49.6
Information about municipal affairs
48.7
Local and regional audiovisual programming (e.g. local talk shows)
21.1
Information about local and regional sporting events
18.1
Other
14.5
MOST URGENT CHALLENGES FACING THE CULTURE SECTOR
Survey Question
What
are the most urgent challenges facing the culture sector in the creation,
discovery and export of Canadian content in a digital world? Please select up
to three items.
Public Responses
Percentage
Foreign competition
41.0
Making content stand out online
35.3
Public
funding that discourages risk taking
31.8
Creator remuneration
28.6
A small fragmented domestic market
26.5
How public funding is allocated
26.1
Reaching
online audiences
23.1
Dealing with disruptive digital intermediaries
13.1
Difficulty accessing foreign markets
9.9
Lack of
skills or skilled workforce
8.9
Other
18.5
MOST SIGNIFICANT BARRIERS FACING THE CULTURE SECTOR
Survey Question
What
are the most urgent barriers facing the culture sector in the creation, discovery
and export of Canadian content in a digital world? Please select up to three
items.
Public Responses
Percentage
Not enough/ quality content is produced
39.5
Consumer expectations of free/ low cost content
37.0
Government policies or programs that have not kept up with change
36.9
Not enough people are aware of Canadian content
34.9
Insufficient risk taking by the industry
30.3
A lack of private sector investment
25.1
Regulatory measures
14.2
Difficulty attracting and retaining the right skill set
10.6
Difficulty accessing foreign markets
9.5
Need to modernize the workforce
8.6
Digital
literacy among Canadians
7.0
Other
12.6
MOST EFFECTIVE TOOLS FOR THE CREATION AND DISCOVERY OF CANADIAN CONTENT
Survey Question
Looking ahead, what do you believe will be the most effective tools for ensuring the creation and discovery of great Canadian content in a digital world? Please select up to five items.
Public Responses
Percentage
Public broadcasting and public content creators, such as CBC/
Radio-Canada and the National Film Board
54.7
Funding agencies, such as Telefilm Canada and the Canada Council
for the Arts
45.3
Enhanced public support to creative industries
41.9
Direct government support to creative industries
39.5
Incentives for private sector investment and partnerships
37.9
Tax credits
33.7
Private sector investments
32.7
Canadian content rules for TV and radio
27.0
Foreign ownership restrictions
16.7
Audiovisual co-production treaties with other countries
16.5
Legislation, such as the Broadcasting Act
14.3
Foreign investment
policies
6.4
Other
14.4
MOST EFFECTIVE TOOLS TO SUPPORT THE EXPORT OF CANADIAN CONTENT
Survey Question
Looking
ahead, what do you believe will be the most effective tools to support the
export of Canadian content to the world stage? Please pick the top three.
Public Responses
Percentage
Efforts to
promote and brand Canada abroad
62.1
Direct public support to creators or distributors
49.3
Co-production
treaties with other countries
48.1
Export
development training and tools, e.g. market intelligence
35.2
Support
from missions abroad, including trade commissioners
22.3
Other
15.7
KEY ROLES FOR THE CBC/RADIO-CANADA
Survey Question
What
are the key roles for CBC/Radio-Canada to play in supporting Canadian content
creation, discovery and export in a digital world? Please pick the top five.
Public Responses
Percentage
Providing quality news and information programming
77.0
Making sure
all Canadians have access to content across platforms of their choice,
particularly digital platforms
61.4
Providing
local content
58.9
Being an incubator for Canadian creative talent and training the next generation of content
creators
52.5
Reflecting the diversity Canadian culture and communities
50.8
Engaging audiences in democratic debate
32.0
Striking partnerships with other players, to extend content to new audiences at home and abroad
27.3
Providing services to Canada's indigenous peoples
19.4
Providing services to official language minority communities