Public Results

IMPORTANCE OF HAVING ACCESS TO CANADIAN CONTENT

Survey Question	How important is it for you to have access to Canadian content in a digital world?
Public Responses		Percentage
Very Important		61.9
Somewhat Important		23.4
Not Very Important		8.5
Not Important at All		6.2

Chart for importance of having access to Canadian content

Survey Question	How important is it to you to have access to local content in your community?
Public Responses		Percentage
Very Important		53.7
Somewhat Important		34.0
Not Very Important		8.2
Not Important at All		4.1

Chart for local content in your community

Survey Question	Do you believe there is sufficient local content that is relevant to your community?
Public Responses		Percentage
Yes		54.4
No		35.8
Don’t Know/Don’t Have a View		9.7

Chart for sufficiency local content in your community

Survey Question	What type of local content would you like to see more of in your community? Please select the top five.
Public Responses		Percentage
Local and regional news		72.5
Information about local and regional cultural events		62.4
Information about local and regional public affairs		55.2
Information about local and regional community events		49.6
Information about municipal affairs		48.7
Local and regional audiovisual programming (e.g. local talk shows)		21.1
Information about local and regional sporting events		18.1
Other		14.5

Chart for types of local content in your community

Survey Question	What are the most urgent challenges facing the culture sector in the creation, discovery and export of Canadian content in a digital world? Please select up to three items.
Public Responses		Percentage
Foreign competition		41.0
Making content stand out online		35.3
Public funding that discourages risk taking		31.8
Creator remuneration		28.6
A small fragmented domestic market		26.5
How public funding is allocated		26.1
Reaching online audiences		23.1
Dealing with disruptive digital intermediaries		13.1
Difficulty accessing foreign markets		9.9
Lack of skills or skilled workforce		8.9
Other		18.5

Chart for most urgent challenges facing the culture sector

Survey Question	What are the most urgent barriers facing the culture sector in the creation, discovery and export of Canadian content in a digital world? Please select up to three items.
Public Responses		Percentage
Not enough/ quality content is produced		39.5
Consumer expectations of free/ low cost content		37.0
Government policies or programs that have not kept up with change		36.9
Not enough people are aware of Canadian content		34.9
Insufficient risk taking by the industry		30.3
A lack of private sector investment		25.1
Regulatory measures		14.2
Difficulty attracting and retaining the right skill set		10.6
Difficulty accessing foreign markets		9.5
Need to modernize the workforce		8.6
Digital literacy among Canadians		7.0
Other		12.6

Chart for most significant barriers facing the culture sector

Survey Question	Looking ahead, what do you believe will be the most effective tools for ensuring the creation and discovery of great Canadian content in a digital world? Please select up to five items.
Public Responses		Percentage
Public broadcasting and public content creators, such as CBC/ Radio-Canada and the National Film Board		54.7
Funding agencies, such as Telefilm Canada and the Canada Council for the Arts		45.3
Enhanced public support to creative industries		41.9
Direct government support to creative industries		39.5
Incentives for private sector investment and partnerships		37.9
Tax credits		33.7
Private sector investments		32.7
Canadian content rules for TV and radio		27.0
Foreign ownership restrictions		16.7
Audiovisual co-production treaties with other countries		16.5
Legislation, such as the Broadcasting Act		14.3
Foreign investment policies		6.4
Other		14.4

Chart for most effective tools for the creation and discovery of Canadian content

Survey Question	Looking ahead, what do you believe will be the most effective tools to support the export of Canadian content to the world stage? Please pick the top three.
Public Responses		Percentage
Efforts to promote and brand Canada abroad		62.1
Direct public support to creators or distributors		49.3
Co-production treaties with other countries		48.1
Export development training and tools, e.g. market intelligence		35.2
Support from missions abroad, including trade commissioners		22.3
Other		15.7

Chart for most effective tools to support the export of Canadian content

Survey Question	What are the key roles for CBC/Radio-Canada to play in supporting Canadian content creation, discovery and export in a digital world? Please pick the top five.
Public Responses		Percentage
Providing quality news and information programming		77.0
Making sure all Canadians have access to content across platforms of their choice, particularly digital platforms		61.4
Providing local content		58.9
Being an incubator for Canadian creative talent and training the next generation of content creators		52.5
Reflecting the diversity Canadian culture and communities		50.8
Engaging audiences in democratic debate		32.0
Striking partnerships with other players, to extend content to new audiences at home and abroad		27.3
Providing services to Canada's indigenous peoples		19.4
Providing services to official language minority communities		16.3
Other		21.4

Chart for key roles for the CBC/Radio-Canada