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| Survey Question | How important is it for you to have access to Canadian content in a digital world? | |
| Public Responses | Percentage | |
|---|---|---|
| Very Important | 61.9 | |
| Somewhat Important | 23.4 | |
| Not Very Important | 8.5 | |
| Not Important at All | 6.2 | |
| Survey Question | How important is it to you to have access to local content in your community? | |
| Public Responses | Percentage | |
|---|---|---|
| Very Important | 53.7 | |
| Somewhat Important | 34.0 | |
| Not Very Important | 8.2 | |
| Not Important at All | 4.1 | |
| Survey Question | Do you believe there is sufficient local content that is relevant to your community? | |
| Public Responses | Percentage | |
|---|---|---|
| Yes | 54.4 | |
| No | 35.8 | |
| Don’t Know/Don’t Have a View | 9.7 | |
| Survey Question | What type of local content would you like to see more of in your community? Please select the top five. | |
| Public Responses | Percentage | |
| Local and regional news | 72.5 | |
| Information about local and regional cultural events | 62.4 | |
| Information about local and regional public affairs | 55.2 | |
| Information about local and regional community events | 49.6 | |
| Information about municipal affairs | 48.7 | |
| Local and regional audiovisual programming (e.g. local talk shows) | 21.1 | |
| Information about local and regional sporting events | 18.1 | |
| Other | 14.5 | |
| Survey Question | What are the most urgent challenges facing the culture sector in the creation, discovery and export of Canadian content in a digital world? Please select up to three items. | |
| Public Responses | Percentage | |
|---|---|---|
| Foreign competition | 41.0 | |
| Making content stand out online | 35.3 | |
| Public funding that discourages risk taking | 31.8 | |
| Creator remuneration | 28.6 | |
| A small fragmented domestic market | 26.5 | |
| How public funding is allocated | 26.1 | |
| Reaching online audiences | 23.1 | |
| Dealing with disruptive digital intermediaries | 13.1 | |
| Difficulty accessing foreign markets | 9.9 | |
| Lack of skills or skilled workforce | 8.9 | |
| Other | 18.5 | |
| Survey Question | What are the most urgent barriers facing the culture sector in the creation, discovery and export of Canadian content in a digital world? Please select up to three items. | |
| Public Responses | Percentage | |
|---|---|---|
| Not enough/ quality content is produced | 39.5 | |
| Consumer expectations of free/ low cost content | 37.0 | |
| Government policies or programs that have not kept up with change | 36.9 | |
| Not enough people are aware of Canadian content | 34.9 | |
| Insufficient risk taking by the industry | 30.3 | |
| A lack of private sector investment | 25.1 | |
| Regulatory measures | 14.2 | |
| Difficulty attracting and retaining the right skill set | 10.6 | |
| Difficulty accessing foreign markets | 9.5 | |
| Need to modernize the workforce | 8.6 | |
| Digital literacy among Canadians | 7.0 | |
| Other | 12.6 | |
| Survey Question | Looking ahead, what do you believe will be the most effective tools for ensuring the creation and discovery of great Canadian content in a digital world? Please select up to five items. | |
| Public Responses | Percentage | |
|---|---|---|
|
Public broadcasting and public content creators, such as CBC/ Radio-Canada and the National Film Board |
54.7 | |
|
Funding agencies, such as Telefilm Canada and the Canada Council for the Arts |
45.3 | |
| Enhanced public support to creative industries | 41.9 | |
| Direct government support to creative industries | 39.5 | |
| Incentives for private sector investment and partnerships | 37.9 | |
| Tax credits | 33.7 | |
| Private sector investments | 32.7 | |
| Canadian content rules for TV and radio | 27.0 | |
| Foreign ownership restrictions | 16.7 | |
| Audiovisual co-production treaties with other countries | 16.5 | |
| Legislation, such as the Broadcasting Act | 14.3 | |
| Foreign investment policies | 6.4 | |
| Other | 14.4 | |
| Survey Question | Looking ahead, what do you believe will be the most effective tools to support the export of Canadian content to the world stage? Please pick the top three. | |
| Public Responses | Percentage | |
|---|---|---|
| Efforts to promote and brand Canada abroad | 62.1 | |
| Direct public support to creators or distributors | 49.3 | |
| Co-production treaties with other countries | 48.1 | |
| Export development training and tools, e.g. market intelligence | 35.2 | |
| Support from missions abroad, including trade commissioners | 22.3 | |
| Other | 15.7 | |
| Survey Question | What are the key roles for CBC/Radio-Canada to play in supporting Canadian content creation, discovery and export in a digital world? Please pick the top five. | |
| Public Responses | Percentage | |
| Providing quality news and information programming | 77.0 | |
| Making sure all Canadians have access to content across platforms of their choice, particularly digital platforms | 61.4 | |
| Providing local content | 58.9 | |
| Being an incubator for Canadian creative talent and training the next generation of content creators | 52.5 | |
| Reflecting the diversity Canadian culture and communities | 50.8 | |
| Engaging audiences in democratic debate | 32.0 | |
| Striking partnerships with other players, to extend content to new audiences at home and abroad | 27.3 | |
| Providing services to Canada's indigenous peoples | 19.4 | |
| Providing services to official language minority communities | 16.3 | |
| Other | 21.4 | |
