Public Results

IMPORTANCE OF HAVING ACCESS TO CANADIAN CONTENT

Survey Question How important is it for you to have access to Canadian content in a digital world?
Public Responses Percentage
Very Important 61.9
Somewhat Important 23.4
Not Very Important 8.5
Not Important at All 6.2

Chart for importance of having access to Canadian content


LOCAL CONTENT IN YOUR COMMUNITY

IMPORTANCE OF HAVING ACCESS TO LOCAL CONTENT IN YOUR COMMUNITY

Survey Question How important is it to you to have access to local content in your community?
Public Responses Percentage
Very Important 53.7
Somewhat Important 34.0
Not Very Important 8.2
Not Important at All 4.1

Chart for local content in your community


SUFFICIENCY LOCAL CONTENT IN YOUR COMMUNITY

Survey Question Do you believe there is sufficient local content that is relevant to your community?
Public Responses Percentage
Yes 54.4
No 35.8
Don’t Know/Don’t Have a View 9.7

Chart for sufficiency local content in your community


TYPES OF LOCAL CONTENT IN YOUR COMMUNITY

Survey Question What type of local content would you like to see more of in your community? Please select the top five.
Public Responses Percentage
Local and regional news 72.5
Information about local and regional cultural events 62.4
Information about local and regional public affairs 55.2
Information about local and regional community events 49.6
Information about municipal affairs 48.7
Local and regional audiovisual programming (e.g. local talk shows) 21.1
Information about local and regional sporting events 18.1
Other 14.5

Chart for types of local content in your community


MOST URGENT CHALLENGES FACING THE CULTURE SECTOR

Survey Question What are the most urgent challenges facing the culture sector in the creation, discovery and export of Canadian content in a digital world? Please select up to three items.
Public Responses Percentage
Foreign competition 41.0
Making content stand out online 35.3
Public funding that discourages risk taking

31.8
Creator remuneration 28.6
A small fragmented domestic market 26.5
How public funding is allocated 26.1
Reaching online audiences 23.1
Dealing with disruptive digital intermediaries 13.1
Difficulty accessing foreign markets 9.9
Lack of skills or skilled workforce 8.9
Other 18.5

Chart for most urgent challenges facing the culture sector


MOST SIGNIFICANT BARRIERS FACING THE CULTURE SECTOR

Survey Question What are the most urgent barriers facing the culture sector in the creation, discovery and export of Canadian content in a digital world? Please select up to three items.
Public Responses Percentage
Not enough/ quality content is produced 39.5
Consumer expectations of free/ low cost content 37.0
Government policies or programs that have not kept up with change 36.9
Not enough people are aware of Canadian content 34.9
Insufficient risk taking by the industry 30.3
A lack of private sector investment 25.1
Regulatory measures 14.2
Difficulty attracting and retaining the right skill set 10.6
Difficulty accessing foreign markets 9.5
Need to modernize the workforce 8.6
Digital literacy among Canadians 7.0
Other 12.6

Chart for most significant barriers facing the culture sector


MOST EFFECTIVE TOOLS FOR THE CREATION AND DISCOVERY OF CANADIAN CONTENT

Survey Question Looking ahead, what do you believe will be the most effective tools for ensuring the creation and discovery of great Canadian content in a digital world? Please select up to five items.
Public Responses Percentage
Public broadcasting and public content creators, such as CBC/
Radio-Canada and the National Film Board
54.7
Funding agencies, such as Telefilm Canada and the Canada Council
for the Arts
45.3
Enhanced public support to creative industries 41.9
Direct government support to creative industries 39.5
Incentives for private sector investment and partnerships 37.9
Tax credits 33.7
Private sector investments 32.7
Canadian content rules for TV and radio 27.0
Foreign ownership restrictions 16.7
Audiovisual co-production treaties with other countries 16.5
Legislation, such as the Broadcasting Act 14.3
Foreign investment policies 6.4
Other 14.4

Chart for most effective tools for the creation and discovery of Canadian content


MOST EFFECTIVE TOOLS TO SUPPORT THE EXPORT OF CANADIAN CONTENT

Survey Question Looking ahead, what do you believe will be the most effective tools to support the export of Canadian content to the world stage? Please pick the top three.
Public Responses Percentage
Efforts to promote and brand Canada abroad 62.1
Direct public support to creators or distributors 49.3
Co-production treaties with other countries 48.1
Export development training and tools, e.g. market intelligence 35.2
Support from missions abroad, including trade commissioners 22.3
Other 15.7

Chart for most effective tools to support the export of Canadian content


KEY ROLES FOR THE CBC/RADIO-CANADA

Survey Question What are the key roles for CBC/Radio-Canada to play in supporting Canadian content creation, discovery and export in a digital world? Please pick the top five.
Public Responses Percentage
Providing quality news and information programming 77.0
Making sure all Canadians have access to content across platforms of their choice, particularly digital platforms 61.4
Providing local content 58.9
Being an incubator for Canadian creative talent and training the next generation of content creators 52.5
Reflecting the diversity Canadian culture and communities 50.8
Engaging audiences in democratic debate 32.0
Striking partnerships with other players, to extend content to new audiences at home and abroad 27.3
Providing services to Canada's indigenous peoples 19.4
Providing services to official language minority communities 16.3
Other 21.4

Chart for key roles for the CBC/Radio-Canada